Yves posted on Friday on the FontFeed about a couple of campaigns by Inlingua promoting their business English courses. One of them is this brilliantly animated advert, creating a battlefield scenario out of words set all in Helvetica caps. As Yves says:
The video looks and feels like a first-person shooter war game, with excellent POV camera work and sound design. The camera runs and ducks through the environment, hiding behind walls and in trenches, while being assailed from all sides by helicopters, fighter jets, tanks, and explosions made of type.Yves Peters, The FontFeed.
The thing I like especially, and it’s one of those great detail things, is the sound of voices mingled with the explosions, gunfire and engine noises. It’s not overt, but it’s a really nice touch. Go and take a look (and listen).