I came across this article and my immediate thought was, “The logo was designed?” I thought it was typed. Add a soft bevel and some colours and hey presto, a logo! But no. They got someone else to design it by typing it into Photoshop, add a soft bevel and some colours and hey presto, a logo! Now, I don’t think it’s necessarily a bad thing, or a bad logo really, but the justification makes me chuckle. How many times as a designer have you been asked to post-justify a piece of work when really you were using your instincts and your eye to produce something that fit the requirements? I’ve lost count.
It was playful and deceptively simple. The design subtle as to look almost non-designed, the reading effortless. The colors evoke memories of child play, but deftly stray from the color wheel strictures so as to hint to the inherent element of serendipity creeping into any search results page and the irreverance and boldness of the â€œI am feeling luckyâ€ link. The texture and shading of each letter is done in an unobtrusive way resulting in lifting it from the page while giving it both weight and lightness. It is solid but there is also an ethereal quality to it.
Yes. Indeed. Quite. Fortunately for Google, just typing the company name in Catull works just fine too, ethereal quality or no.