Friday, 17th August 2007
Logo Design,
Tiny Little Details

I just came across “The Ladies Tea” on Swissmiss just now. Like her, I smiled at the logo, which is rather lovely, but couldn’t help but notice the awful kerning on the type. Below I’ve got the original on the left, and a version where I simply retyped the name in Arno Pro on the right. My modified version isn’t perfect, but at least the D-I-E combo isn’t quite so munged.

Yes, I know there’s a missing apostrophe, but putting it in doesn’t help the logo one bit.

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