There are many collections of vintage posters on Flickr, most of them full of the mundane, rather than the classic. What makes an old poster a ‘classic’ anyway? Does it have to have inspired a whole style of advertising, or be an exemplar of a particular style, be well-executed or just be by someone famous? I guess it doesn’t really matter, it seems it just has to be old and have survived to be scanned in and shoved online. It’s nice though when you find some good examples in these collections. I particularly like some of the (depressingly low-resolution) scans on this collection, especially the lettering on the Volga one, which I nearly missed thanks to Flickr’s brutal it-must-be-square thumbnail cropping.

Farm animal, curiosity or pet? Check out the big cat in this one.


Multiple forms of diversity in one happy package.

In the future, we will all have very low, flat cars, road signs will be hard to read, we will have genetically modified pets and will build large industrial entertainment complexes in areas of astounding natural beauty. That’s the future according to these amazing 1960s illustrations from United States Steel International, by Syd Mead*. Naturally, the implication is that we will be using lots and lots of steel, and will continue to use it to make sleek, shiny cars.

It’s strange how these pictures remind me of a book I had at primary school (I was about 7) which showed two possible futures. One was positively pastoral, with blue skies, happy people cycling along clean white paths through a garden city. The other showed what would happen if we didn’t reduce our energy dependency (apparently), and showed gigantic skyscrapers looming against brown, smoggy skies, with traffic jams and people wearing gas masks. They were both illustrated in an almost identical style to these retro futurist ones, and showed almost the same subjects — they could have been taken directly from this series.

I was going to make a point that all the people in the pictures are white, but there does appear to be one little nod to diversity in there (snippet at right). I think it’s a woman, but the face… ahem.

The lettering on the signs reminds me of the information screens from 2001.

Update: * Thanks to Angel Dominguez for the name

The nonist is continuing with his series of Graphis annuals and has posted a set of scans from the 1957/58 edition. Go and take a look! If you’re in the UK, you might notice something rather familiar, something that reminds you of an advert much more recent than the late 50s. Now, I’m wary of assigning nefarious motives to people about this kind of thing, but it’s quite interesting to compare and contrast the two:

I’ve had these Supermarket covers knocking about for a while now, I love the subject matter (I love drawings of cities) and the styling and detail in them. I must be in a mode to make connections between things right now, but what struck me was the similarity between the night-time Supermarket cover below and this TWA poster for New York.